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Cold outbound, end to end

Personalized cold email.
Automatic follow-up.

Search prospects. AI drafts each email. Send from your inbox. Follow up on Day 3, 7, and 14, automatically.

Start sendingSee how it works
Draft · Personalized
Fromhakan@ksenda.comTosarah.chen@acme.comSubjectQuick thought on your Q2 launch

Hi Sarah,

Saw the Acme launch video on Tuesday,shipping at that velocity with a 12-person team is unusual. The async-by-default note in your press deck was the part that stuck.

I run Ksenda. We’re building it for outbound teams in roughly the shape Acme is at right now, founders and SDR leads writing personalized cold emails one at a time, then losing the thread when follow-ups stack up. Three things that map to what you described:

  • Per-prospect drafts, not templates, so 100 sends still sound like one human.
  • Day 3, 7, 14 follow-ups thread into the original email, so replies stay in one place.
  • A review queue you can actually keep up with, not “send 500 and pray.”

Worth 15 minutes next week to compare notes? Tuesday or Wednesday afternoons US Pacific are open on my end, I’ll work around what’s best for you.

Best,
Hakan
Founder · Ksenda

Personalized lineDay 3 · 7 · 14 follow-ups queued
Pending your review
46 more queued today

Built for teams the shape of

  • AWS
  • Vercel
  • Linear
  • Stripe
  • Notion
  • GitHub
How it works

Four steps from a blank inbox to a reply queue.

You start hands-on. You decide how much to automate. Nothing runs that you didn’t turn on.

  1. 01Step

    Find the right people.

    Search by role, company size, industry, and location. Or paste in decision-makers you already have. Per-tenant exclusion lists keep you from emailing the same person twice.

    Head of Marketing · 11–50
    Series AB2B SaaSUnited States+ 2
  2. 02Step

    AI writes each email.

    Drafts are personalized to the person, the company, and your offer. Use one prompt or many. Every draft is editable in seconds, not minutes.

    Drafting · 12 of 25
  3. 03Step

    Review what matters. Skip the rest.

    Approve every email by hand, or flip the auto-approve and auto-send toggles per-step as you start to trust the prompts. Daily caps and a time window keep things sane.

    Approve initial drafts
    Auto-send approved
    Auto follow-ups
  4. 04Step

    Follow up. Track replies.

    Day 3, Day 7, Day 14 follow-ups generate automatically and thread into the original message. Clients move from contacted to replied to won, and the sequence pauses the second they answer.

    1. D0Sent
    2. D3Sent
    3. D7Drafted, ready
    4. D14Queued
Real replies, not template bait

Every email reads like you wrote it.

The AI grounds each draft in something specific the recipient actually did or shipped. That’s the difference between landing in their reply queue and landing in their spam folder.

  • 01Pulls a real, specific detail about the person or company into every email.
  • 02One prompt for your offer; the AI handles the per-lead variation.
  • 03Edit subject, body, or recipient in the review queue before approving.
  • 04Tone stays consistent so a hundred sends still sound like one human.
New message
Tosarah.chen@acme.com · VP MarketingSubjectQuick thought on your Q2 launch

Hi Sarah,

Saw the Acme launch video from Tuesday , shipping at that velocity with a 12-person team is wild.

We’re building Ksenda for outbound teams in roughly the shape Acme is at right now. Open to a 15-minute call next week?

— Hakan

Personalized line detected
ThreadQuick thought on your Q2 launch
4 messages
  1. Day 0
    InitialSENT

    Hi Sarah, saw the Acme launch video on Tuesday, open to a 15-minute call?

  2. Day 3
    Follow-up 1SENT

    Hey Sarah — circling back. Worth a quick look at how we’d set this up for Acme?

  3. Day 7
    Follow-up 2SCHEDULED

    One more nudge: 10 minutes on Thursday or Friday next week?

  4. Day 14
    FinalQUEUED

    Last note: I’ll close the loop unless this lands better in a couple of weeks.

Follow-ups that thread

Three follow-ups. One conversation.

The sequence runs on Day 3, 7, and 14, automatically, in the same thread as the original. Recipients see a reply, not a fourth cold email. The moment they answer, the rest of the sequence pauses on its own.

  • Day 3First follow-up. Short, lower pressure, references the original.
  • Day 7Second touch. Different angle on the same offer.
  • Day 14Final note. Closes the loop cleanly.

Day offsets are configurable per template. Each step has its own prompt so the second follow-up doesn’t read like the first one again.

See who replied. Track every deal.

A pipeline you don’t have to keep in a spreadsheet.

Once an email goes out, the contact enters a client lifecycle right next to their thread. Status changes ripple to the follow-up sequence automatically, so a reply never gets a robotic Day-7 nudge in the face.

  • 01Each contact moves through contacted, replied, in progress, won, lost.
  • 02Replying flips the status and pauses the rest of the follow-up sequence.
  • 03Notes per client live next to the thread. No copy-pasting into a spreadsheet.
  • 04Filter by status to plan the day; the won pile is the only one that matters.
Clients · 3 of 47This week
  • SC
    Sarah Chen
    VP Marketing · Acme
    Asked for case study + pricing.
    Replied
    Hold — awaiting response
  • MK
    Marcus Kelly
    Head of Growth · Lattice
    Contacted
    Day 7 follow-up · in 2 days
  • AR
    Ana Reyes
    Founder · Helio
    Annual contract signed.
    Won
    Sequence closed
Auto follow-ups · onToday · 4 sends queued
Automation, on a dial

Hands-on by default. Hands-off when you say.

Five gates. Each one is off until you turn it on. Turn one on when you trust it; turn it back off the second you don’t. The product won’t pretend the AI is a human reviewer; it tells you exactly which gates are open and logs every run.

Try it — click any toggle

Settings · Automation2 of 5 gates open
  • Run today’s prospect search

    Pulls people matching today’s saved search, drafts emails for each.

  • Approve drafts automatically

    Skip the review queue. Initial drafts go straight to send.

  • Send approved emails

    Sends anything ready, inside your time window, until you hit the daily cap.

  • Draft follow-ups when due

    Day 3, 7, 14 emails write themselves as they come up.

  • Approve follow-ups automatically

    Skip review on follow-ups. Initial drafts can still wait for you.

Daily caps
25 in · 25 out

Imports per day, sends per day. Editable. Hits the cap, stops.

Time window
09:00 — 17:00

Plus your timezone. Drafts queue silently outside the window.

30-day plan
Recipe per day

Build a month of searches. Skip a day, override the cap, or pause.

Why this exists

The same job, done two ways.

Most cold-email tools are built around shared sending and per-seat pricing. Ksenda is built around your inbox and your keys. Here’s how that shows up.

With Ksenda

Each email written for one specific person.

Without

Same template mail-merged to 500 people.

With Ksenda

Day 3, 7, 14 follow-ups thread automatically.

Without

“Did I follow up with them?” on a sticky note.

With Ksenda

Send from your own inbox, on your own domain.

Without

Shared sending pools and warm-up rituals.

With Ksenda

Reply lands in the same thread you started.

Without

Replies scattered across four cold-email tools.

With Ksenda

Pay only the API costs you’d pay anyway.

Without

$200+ per month per seat, with a usage meter.

With Ksenda

Dial automation up or down per step.

Without

All-or-nothing ‘sequences’ that fire on their own.

Pricing

No per-seat fee.
You pay your API costs only.

Lead-search usage, AI tokens, and your email provider invoice you directly. Ksenda takes nothing per send and nothing per seat. For most users, the all-in cost is a fraction of category-standard tools.

Start sendingSee the FAQ
Questions

The questions a careful buyer asks.

Anything below not answered honestly enough? Write hello@ksenda.com.

Ready when you are

Write fewer emails.
Book more meetings.

Five minutes to set up. The AI starts drafting on your first search. Review the ones that matter, automate the rest.

Create your accountSign in

No credit card · No per-seat fee · Your inbox, your domain